
Published in MirakaMag.
Behavioral Scientist Dean Grey on the quiet pattern reshaping how billions of people think, choose, and trust.
The term is Synthetic Drift. The slow, compounding distortion that occurs when behavioral signals are captured, ranked, and recycled by the systems that then shape the next round of behavior.
Each pass looks neutral. The accumulated effect is anything but.
Most people inside the drift never feel it happening. Their opinions, their preferences, their sense of what is true - quietly shaped before they ever had them.
The damage is real. But the fix is upstream, not downstream. Get truth right at the source, and everything that flows from it can be trusted again.
Read the full piece in MirakaMag →https://miraka.ch/mirakamagpost/dean-grey-cartographer-of-drift